The effectiveness of
advertising in public relations.
Back in the days before I decided to pursue a career in
Public relations and communications I used to think there is no difference
between advertising and public relation , I just thought Public relations was
just a fancy or mature way of saying “advertising” and there is no difference
at all.
Just like me, I am quite sure that many of you even today
still wonder if there is a difference between Public relations and advertising
and if there is, how do they relate to each other and is advertising really
effective in public relations?.
Well! Public Relation is the professional maintenance of
a favourable public image by a company or other organization or a famous person.
And on the other hand advertising refers to describing or drawing attention to
a product, service or an event in a public medium in order to promote sales or
attendance.
So in
organizations advertising works hand in hand with public relations, where
advertising attract customers or consumers and public relations makes sure that
they are satisfied and they have a good, effective two-way communication with
the organization so that they can send feedback about the products/service they
saw on advertising and decided to purchase them, then by this, the PR look in
to the feedback, evaluate it and make sure that the customer’s needs are met
and satisfied at all times.
Resolving the confusion!
The public reacts very differently to an advertisement than to a newspaper article or a TV report. They know very well when they are
reading or looking an advertisement and the information they are communicated
is perceived with a certain degree of uncertainty. They know that the advertisement wants
to persuade them to buy a particular product or service and will either believe
or disbelieve the information they are communicated. But when they are
communicated news about a new product or service through a third party for
example a newspaper or online article they perceive it as informative and
worthy of their attention. A press released for instance does not directly
encourage them to buy it often achieves just that by creating a positive image
about the product/service or its manufacture, or both.
The use of Advertising.
So it clearly shows that public relations and advertising
are interdependent and without advertising you will only have a positive image
of a product/service and people not buying it and this will result in the
organization not reaching its financial objectives and may lead into disaster,
so advertising is very effective in Public relations.
mmmm that is a wonderful blog mr riba, its very educating and informative as some of the things you mentioned in your blog I was not aware of but thanks to you now am informed and more educated about the effectiveness of advertising in public relations.
ReplyDeleteThank you Mr Ndhukwani! you know they say: sharing is caring.
DeleteYes Mr Issac. I agree with you therefore I have nothing more to add.
ReplyDeleteWell said Mr Kashinda!
ReplyDeleteYou have stated your points well in differentiating the two elements, advertising and public relations. I now understand better that they are not the same, but they are working together to achieve the company's goal/objective.
ReplyDeleteThank you for opening our eyes.
Yes Ivy-Kate! they not the same but they work hand-in-hand to meet the organization's financial objectives and maintaining the image of product/service at the same time.
DeleteWell spoken Mr Riba, i was one of those people who did not know the difference between PR and advertising, but after reading your blog, i can distinguish PR from advertising
ReplyDeleteThank you Karabo I am glad my post had that impact on you
Deletethe best boost that we got since our PR department started is advertising without doubts. and became the fastest strategy to in growing as the best PRP it is true Isaac advertising is effective
ReplyDeleteYes Mr. Fafuli Advertising is really boosting the PR world effectively.
DeleteSo Isaac in way they both need one other to accomplish organizational operations?I mean public relations can also attract consumers or custormers
ReplyDeleteThat's true Kamogelo they work together to accomplish the organization's objectives.
DeleteGreat blog Isaac. Indeed the two are interdependent. One might think advertising can function on its own without public relations only to find out that the two actually need each other.
ReplyDeleteyou are right sebueng they yield better results when working together.
Deleteyour research is not good enough, there is a difference between the two. you have to visit relevant sources
ReplyDeleteI totally agree with you on the point that they are different I also mentioned it on my post but the main point of my blog is not to differentiate the two, but share my experience on how advertising is effective in Public Relation.
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